BRANDING & WEB DESIGN

logos // mood board // style guide // website design

This branding was a fun project. David Finkle, A.K.A Mr. Fitz, is a comic strip artist, English teacher (he taught me back in middle school!), and author. He does a comic strip titled “Mr. Fitz” for the Daytona Beach News Journal. The comic strip touches on education reform and the life of being a teacher. He is also an author and has written several books.

I believe in real education as opposed to skill and drill and test curriculum dispensing. I believe teaching and learning should not be standardized, but should engage the whole mind and the whole person. – David Finkle

The branding I worked on was not for his official comic strips, but realmrfitz.com, where he blogs about his life, thoughts on education reform and teaching, and insightful fiction and poetry. It was a delight to work on and his blog posts are very informative, charming, witty, insightful, and honest.

I wanted the brand to have a modern feel but also wanted incorporate some elements of comic art with the color, shapes, and fonts.

 

MOOD BOARD

STYLE GUIDE

WEBSITE DESIGN

click on the image to go to the website

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