Mood boards are basically visual representations of a vision you have for a creative project. I’ve only used mood boards in designing websites, but you can use them for so many other things. For example:

  • Redesigning a room
  • Redecorating
  • Logo design
  • Website design
  • Art project
  • Any creative project


When trying to convey a design idea, it can be difficult to explain the exact style/mood/feeling you have in mind. Images, especially a collection of similar images, are great for conveying a particular style or mood, no words need to be involved.

A mood board is a collection of images – furniture, clothing, colors, nature, or any other images, that convey a certain style, feel, or mood. Because the images in the mood board will all have a similar feel but all images of different things, they will work together to convey the different aspects of your design. For example, cute but edgy. Fluffy but also minimal. Elegant yet bold.

It is used to guide you in the vision of a project to ensure you stick with your vision. Your mood board will always be there for you amidst times of confusion and chaos… you will always be able to turn to your beloved mood board as a source of comfort and redirection. 🙂


There are a variety of mediums you can use to create a mood board. The three ones I like to think of are:

  • Digital template for Photoshop or other similar design program (free download for Photoshop here!)
  • Real life mood board using magazines or printed images
  • Pinterest

Digital template

If you are creating a mood board for a website or logo, this option is great because it’s easy to reference right from your computer, and it’s easy to take color hex codes from to use in the creation of your design. You are able to save the file on your computer or google drive, send the file to clients, and add to/edit the file easily as well.

Here is an example of a mood board I created for my website:

My mood board

I took the color from the images and used images that have a similar guiding style.

If you so wish, you can download this template on my freebies page. There is also a video on my freebies page on how to use clipping masks to design your mood board with photoshop.

Real life mood board

This might be a great option if you are a more of a handsy person (you know what I mean). It’s just like creating a fun little collage – cut out some inspiring images from a magazine or print any  relevant picture you find online. This could be a great option if you are going to redecorate a room or do a complete redesign of a room. This could also be useful if you are creating an art project.

Hang the board someplace where you can reference it often and stay inspired throughout your whole design process!


Ah, my favorite. Pinterest is a great way to create mood boards because it’s so easy and so fun! You search the colors and styles you like, and Pinterest spits out amazing images. What I do when creating a Pinterest mood board is search the colors I know I like or want to use, and pin all the images that stick out to me and convey the mood I want to portray. I also search styles and adjectives, and Pinterest comes up with some great results. If I still am not finding something I want (like a pattern with the colors I like for example), I resort to google images and pin any images I like from there.


Pinterest basically takes your words and gives you a visual representation of them. This is great, because that is exactly what a mood board is supposed to do!

Here are some search terms on Pinterest I’ve used to create my mood board:

  • Black and gold
  • Black and gold furniture
  • Black and gold fashion
  • Art deco
  • Edgy
  • Black and gold patterns
  • Art deco patterns
  • Minimal patterns
  • Terrarium

I’ve also created a video on how I create mood boards using Pinterest.


Not only do mood boards get your creative juices flowing, but they keep you on track during your creative project!

There are so many reasons it’s great to create a mood board. Let me count the ways.

  1. They are great to set up an initial vision for a project
  2. They provide inspiration in times where the next step is unclear
  3. They keep you on track while you work on your project
  4. They convey feelings/moods in a way words cannot
  5. If you are using it to create a website, you can reference your mood board in the design of a new graphic
  6. They are a great first step in creating style guides for website designs
  7. They are fun to create!

Have you created a mood board for a project? I would love to see! Comment below!


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